Cherry Capital City Market Logo | Traverse City, MI
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Cherry Capital City Market Logo | Traverse City, MI
Coming to Traverse City in 2027 in partnership with Harvest Food Systems, Sara Hardy Farms Market, SEEDS, and Homestretch.

THE CONCEPT:
A Market for the Heart of Traverse City

Traverse City is growing: more people, more visitors, and yet fewer options for fresh, healthy food in the downtown core. Once celebrated as a foodie destination, our city is on the edge of becoming a food desert for those who live and work downtown. The Cherry Capital City Market changes that.

Located at the very center of Traverse City, this new food hall and market will be walkable, bikeable, and accessible year-round, offering residents and tourists a reliable place to find wholesome staples, fresh produce, and locally made meals. By creating a downtown hub for fresh food, we are building a stronger, healthier, and more resilient community.

Partnerships That Nourish a Community.

PRODUCT OFFERINGS:
Fresh, Local, & Accessible

The Cherry Capital City Market will combine the best of a farmers market, neighborhood grocery, and local food hall in one central location. With options that adapt seasonally and serve both locals and tourists, the Market will be a place where everyday needs meet the flavors that make Traverse City unique.

Farmers Market Access

7-day-a-week stalls for local farmers and food producers, featuring fresh produce and proteins.

Grocery Staples

Healthy and specialty food products, fresh grab-and-go meals, ready-to-make items, and curated beverages.

Prepared Foods

A rotating lineup of local restaurants and chefs, a deli with hot and cold options, made-to-order sushi, and a coffee bar.

Convenience

Walk-in shopping, curbside pickup, and delivery options designed for busy residents, seasonal visitors, and pedestrian traffic.

Stronger Together:
A Legacy of Local Food.

The Cherry Capital City Market is more than a new business — it’s the next step in a long journey to strengthen Michigan’s food systems. Our partners bring decades of experience, trusted relationships, and a shared vision: to make fresh, local, and healthy food accessible to everyone in the heart of Traverse City. Together, we are combining proven expertise with community-driven passion to create something truly transformative.

Together, these partners are bringing the next chapter of Traverse City’s local food story to life — one that is rooted in community, accessibility, and resilience.

Tamarack Holdings

Tamarack Holdings has deep roots in Michigan’s food system. As the owner of Cherry Capital Foods, we spent over a decade sourcing 90% of products from within the state, building efficient supply chains that supported Michigan farms, food producers, and communities.

SEEDS Ecology & Education Centers

SEEDS Ecology & Education Centers brings unmatched expertise in sustainability, education, and community programming, ensuring that the Market serves as more than a place to buy food — it will be a hub for education, equity, and environmental stewardship.

Sara Hardy's Farmers Market

Sara Hardy’s Farmers Market has long been a cornerstone of Traverse City’s food culture. By aligning with this trusted community institution, the Cherry Capital Downtown City Market extends its reach and impact, creating year-round access to local foods.

A Legacy of Local Food Leadership

Tamarack Holdings is a family company rooted in Michigan’s food system. For over a decade, we’ve built and supported ventures that expand access to local food and strengthen connections between growers and communities.
  • Cherry Capital Foods (2013–2023): Pioneered local food distribution in northern Michigan, sourcing 90% of products from within the state and building efficient pathways from farm to customer.
  • Great Lakes Farm to Freezer (founded 2013): Expanded access to Michigan’s harvest year-round, preserving fruits and vegetables at peak season for schools, institutions, and families.
  • Food For Thought: Since 1997, Food for Thought has produced premium preserves, sauces, and condiments crafted with simple, clean ingredients, embodying the spirit of Michigan’s food culture.
  • Harvest Food Systems: Our newest initiative, offering strategic support and full-service business resources to help regional growers and makers thrive sustainably.
Through every chapter, our focus has been the same: connecting Michigan’s people with Michigan’s food.

Join us in shaping the future of food in Traverse City

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